Mission, Vision and Values
Caja de Ahorros y Pensiones de Barcelona, ”la Caixa” was established in 1990 as a result of the merger of Caja de Pensiones para la Vejez y de Ahorros de Cataluña y Baleares, founded in 1904, and Caja de Ahorros y Monte de Piedad de Barcelona, founded in 1844, and it is therefore the lawful universal successor to the personality of those institutions, namely their nature, aims, rights and obligations. It was established as a non-profit financial institution providing beneficent, community services with a private board of trustees, and is separate from any company or entity.
The corporate purpose of "la Caixa" is to encourage all authorised forms of saving, to carry out beneficent work for the wellbeing of the community and invest the related funds in safe and profitable assets of general interest.
The basic purposes set forth in its bylaws are:
to encourage savings as the individual economic expression of collective interests.
to encourage providence generally as the expression of an individual and collective interest.
to provide financial services and services for the wellbeing of the community.
to finance and support beneficent and/or community activities.
to develop the Institution so as to enable it to fulfil its purposes in the most appropriate manner.
The Mission and Vision of ”la Caixa”, which are its strategic keys, have been shaped by its origins, corporate purpose and basic aims.
The Mission of an Institution defines the reason for its existence, its purpose and its basic objective to achieve the goals of the various interest groups.
The Mission of "la Caixa"
To encourage saving and investment by offering the best and most comprehensive range of financial services to the greatest number of customers and make a decisive contribution to society to provide flexible tailored coverage of basic financial and social needs.
Its Vision is a projection, an image of the Institution's future in the long term.
The Vision of "la Caixa"
Leading financial group in the Spanish market, with an international vocation, generating value for society, its customers and employees.
The strategic activity of "la Caixa" is underpinned by its identifying values, guidelines and characteristic convictions. The most important of all of the Institution's values are: quality, decentralisation, responsibility, innovation, efficiency and safety
The vocation to serve society, constant throughout the history of "la Caixa" is based on three values:
These three values are the guidelines for the entire organization and the key to our business model.
Leadership: commitment, integrity, professionalism and teamwork.
Trust: of our customers and society, based on the highest quality service.
Social commitment: ultimate goal for our institution.
On the other hand, the entity makes a significant effort in the development of new technologies to meet changing market conditions. In this line, "la Caixa" continues its efforts to remove all barriers, whether physical or sensory impairments, which may pose an obstacle to their customers.
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